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Without goals, managing a company would be akin to driving to an
unfamiliar destination without a map..
Goal setting is the component used when building a strategy for success.
When building a business, it is important to establish goals which can be
met in a reasonable amount of time; in a realistic manner; and within the
scope of the company’s ability to perform said functions.
As a manager, the goals set forth must be clearly delineated to the
employees. The mission of the company must be defined; and the manner in
which the goals are to be achieved is outlined in a concise way. Goal
setting and articulating that which you wish to achieve to your employees
gives them a sense of ownership, and paves the way for them to become open
to new ideas; formulate plans; and assist you in developing implementations
which can bring you closer to the goals set. In addition, goal setting
provides for increased productivity; greater efficiency; and commitment to
ensuring success in all facets of the business.
Goal setting gives everyone the opportunity to optimize their role in the
company; strive to maintain and reach their own goals, and increase the
future success of the company. Moreover, when setting goals each year, the
manager can devise action plans for the company; relay them to the
employees, so that everyone is aware of what is expected and how they can
assume reasonable assurance the plans will be carried out. The manager can
then determine each year if the goals were met; what needs to be adjusted or
tweaked; and continue the process the following year with a more realistic
understanding of what can and cannot be accomplished.
When setting goals, keep in mind the SMART mnemonic. SMART
stands for:
S Specific
M Measurable
A Attainable
R Relevant
T Time-bound
For example, instead of having “to answer my phone faster” as a goal,
applying SMART you would say “I will answer all my phone calls within
3 rings by December 31, 2010.”
When you have achieved a goal, take the time to enjoy the feeling of
satisfaction. Think about the consequences of the goal achievement, and
focus on progress you have made towards other goals. Remember to reward
yourself and others appropriately. As well as helping you get things done,
goals can be a great confidence booster too.
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